E-Pitti

MILAN — E-Pitti, the digital arm of Florence-based trade show organizer Pitti Immagine, has parted ways with longtime partner Decoded Fashion.

Starting from this year, E-Pitti will take over full responsibility for organizing the annual summit, which is focused on fashion and digital innovation. The event has been held in Milan since 2013.

Renamed “E-Pitti Summit — Bridging Fashion and Innovation,” the latest edition will take place at the Talent Garden Milano Calabiana, Nov. 20 and 21.

While the agenda of the event will be unveiled in May, the organizers revealed that, thanks to a partnership with Fashion Technology Accelerator, the second day will be focused on presenting start-ups offering services aimed at the specific needs of fashion brands.

“Closing the collaboration with Decoded Fashion, we lose part of that brand awareness that we definitely contributed to create, but we are totally happy with the choice we made,” said E-Pitti chief executive officer Francesco Bottigliero. “Liz Bacelar, who founded Decoded Fashion, has been an incredible, stimulating and creative partner in this adventure but, after she exited the company in 2016, the relationship with Decoded Fashion has changed.”

According to Bottigliero, in November, E-Pitti expects to welcome over 500 registered guests and he also said that all the major players in the industry have already confirmed their support and participation at the summit.

E-Pitti, which closed 2017 with revenues of 1.6 million euros, is also investing in its Ready-to-Order, an app launched two years ago that enables fashion companies to collect wholesale orders through an iPad.

In particular, next month the digital company will unveil a new release of the app featuring restyled graphics as well as new functions, including a renewed user experience and the option to directly configure catalogs.

“This app is currently used by over 70 brands, which last year collected orders for a total of 12 million euros,” Bottigliero said.

At the same time, E-Pitti continues to boost its portal featuring a digital extension of the Pitti Uomo, Pitti Bimbo and Pitti Filati trade shows.

The latest fall edition of E-Pitti registered a 6.9 percent increase of buyers navigating the platform compared to the same period last year and Pitti Immagine also found that 27.7 percent of the retailers visiting the digital trade shows never attended the physical ones.

In order to offer a faster service, starting from the upcoming edition of Pitti Uomo, running June 12 to 15, E-Pitti will select 200 brands to be previewed on the digital platform, which is officially launching the online version of the men’s wear trade show on June 25.

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