EBay said the upcoming integration with Canada-based cloud operator Shopify will grow its global offering of products and allow new merchants to “drive their business and brands at scale” by tapping a new marketplace while maintaining their Shopify accounts.
Shopify has been on a tear lately and in January struck a similar deal with Amazon, and has integrated with Pinterest in their new buyable push, as well as media and tech companies such as BuzzFeed and Facebook. Shopify also works with traditional retailers with a sales channel platform that can add commerce to any web site, app or other online platform.
Shopify works with 400,000 small to medium business and has more than one million active users. It’s also tallied more than $34 billion in goods sold through the platform.
“We look to partner with the best and biggest platforms to bring new sales opportunities to our merchants,” said Satish Kanwar, vice president of product for Shopify. “The eBay channel has the potential to introduce our merchants to eBay’s millions of buyers, exposing merchants to a massive number of new sales opportunities.”
But Shopify isn’t only a rapidly expanding platform for e-commerce businesses.
It recently launched the flash sales app Frenzy and in June held its first drop event in the U.S. in partnership with Antisocial Social Club, which offered an exclusive sweatshirt in Los Angeles.
Frenzy has also worked with young streetwear focused brands such as Kanye West’s Yeezy, Love Your Melon, Raised by Wolves and Off the Hook on drops — mini shopping events that are available only in a certain geographic location — in Canada.
While the current focus for Frenzy is streetwear, and pitching itself as an opportunity for web-only brands to dabble in physical retail, the app has plans to expand into cosmetics and maybe even events and ticketing.
Frenzy’s cocreator Tucker Schreiber said at the time of the U.S. launch that the Shopify app has a future in the retail world and “blurring the lines of what physical retail and digital retail looks like.”
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