Edgecase, a product-intelligence platform provider, announced today milestone growth for 2016: more than 130 million shoppers used data developed by the service provider. As shoppers continue to shift product research and discovery to mobile devices, “findability” of products is crucial for brand and retailer survival.
Edgecase aids retailers and brands to maximize actionable insights and data in order to elevate product findability and relevancy in order to capture shoppers. The company’s success was partially driven by the launch of its product-intelligence platform, which creates and optimizes product data for e-commerce performance.
The past year marked a time of expansion for the solution provider. In 2016, Edgecase partnered with Lancôme to relaunch its web site in order to enhance customer experiences. The platform enabled online customers to have a shopping journey that paralleled its in-store model. With that, shoppers received more accurate product suggestions due to improved data highlighting specific preferences. Categories now feature filters to improve user navigation of its web site.
“In today’s retail reality, there are no shortcuts to providing the very best shopping experience for savvy, all-knowing consumers who are connected to their favorite brands and retailers 24/7. The Edgecase team is dedicated to…fuel[ing] better shopping experiences,” said Susanne Bowen, chief executive officer of Edgecase. “We are proud of our continued success delivering game-changing technology to remove the rigidity of customers’ product data management and increase the quality of product attribute data as it better aligns to how consumers shop leading retailer and brand web sites.”
Drawing new customers with its upgraded platform offerings, the product-intelligence platform averaged 10,000 product attributes created per day and supported 130,000 developed attributes daily during key seasonal transitions. In 2016, Edgecase’s data insights influenced $38 million in sales — 130 million consumers used the company’s data as they were guided through an enhanced shopping path.
As shoppers’ selection becomes increasingly more diversified, retailers and brands are charged with improving product searches and web site navigation in order to not only capture consumers, but convert online perusal to purchases.