By  on May 10, 2017

Engagement Labs, a company that offers social media solutions for brand marketers, said today that most consumer conversations about brands happen offline, according to its research that analyzed over 60 retail brands. The analysis was based on Engagement Labs’ proprietary data, and the company cited Amazon, Nike and Nordstrom as top brands.

The firm’s study ranked the top-performing U.S. retail and apparel brands by “total social” performance. The research also revealed that shoppers still prefer to converse about brands face-to-face in lieu of engaging via social media. The data found that tone and the overall sentiments gleaned from in-person conversations about retail and apparel brands are more likely to positively affect the consumer than when exclusively engaging online.

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