By  on September 10, 2018

PARIS — “It’s focusing on the unglamorous but pretty insurmountable counterfeit problem,” said Vidyuth Srinivasan, cofounder and chief executive officer of Entrupy, a New York-based authentication start-up that in 2016 introduced its first artificial intelligence-based authentication technology geared to resellers and online marketplaces.

At the kickoff of Paris Retail Week on Monday, the company is set to unveil a new cutting-edge solution, dubbed Fingerprinting, geared at combatting counterfeits and return fraud.

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