Verizon’s extended reality organization Envrmnt is breaking into the augmented reality space with its new platform, AR Designer. The web-based tool is targeted at enabling creative, non-technical workers to construct AR experiences. The solution is aimed specifically at mobile devices as consumers increasingly shift their product research, discovery and purchases via the device.
“Today’s mobile-first users expect brands, public services and even their employers to evolve to meet their changing technology expectations for interacting with them,” said T.J. Vitolo, director of product management and development at Verizon. “AR Designer enables anyone to build virtual experiences and incorporate them into their mobile application without having to hire a full development team. With AR Designer, app publishers can quickly and easily deploy a diverse set of AR experiences which can result in sales growth, a more informed public, or more effective employees.”
With the technology, store managers or regional supervisors have the ability to add new merchandise to a retailer’s app, which will not only flag new items to consumers, but will also strengthen the dialogue between with the shopper. “Consumers [can] view the items in 3-D on their mobile devices and create an AR experience at their tabletops at home,” said a spokesman for the company.
End-consumers will also be able to conserve data by using programs created via the platform. According to the spokesman, the software was devised to optimize Envrmnt’s custom streaming engine that’s specifically curated for AR and virtual reality experiences.
“Streaming means customers don’t need to download large files in advance and consume storage space on their devices,” the spokesman explained. “It also allows brands and companies to create and change content on demand and have it update immediately on customers’ devices.”
In a retail climate that’s shifting spending habits to mobile devices, deploying solutions that engage consumers while also facilitating the digital interaction with product will be profoundly important. According to eMarketer’s latest research, mobile commerce hit a new benchmark in 2017: sales increased year-over-year by almost 59 percent, reaching $1.357 trillion. This contributed immensely to the near 25 percent annual rise in e-commerce sales, which resulted in $2.304 trillion globally.
And it will only grow. AR options are an answer for a highly digitized — and fleeting — consumer base. The tech provides a solution for mobile shoppers to digitally try on pieces via virtual avatars or test beauty products before purchasing. Consumers aren’t the only ones to win big with the new services. Brands and retailers will also obtain the ability to collect deep insights and data to inform future strategies, and provide the ever-coveted personalized shopping experience to keep consumers happy and loyal.
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