By  on March 22, 2018

Etsy, the global marketplace for all things creative and vintage, has about 30 million active buyers, who go to the site for unique, personalized products and the ability to connect with the creative entrepreneurs who make them. Etsy typically doesn’t hold annual or semi-annual sales, nor does it partake in the blitz of calendar holidays that are synonymous with discounts, such as Presidents’ Day. But like consumers everywhere, Etsy shoppers appreciate lower prices. The site has only held two sales in its 12-year history, Labor Day and Cyber Week 2017. Now, comes the third, the World of Etsy sale, March 22 to 29.

“The sale is not to clear inventory or prop up our balance sheet,” said David Zhang, general manager of Etsy Markets. “Last year, we did the Labor Day sale to understand what this would mean as a business tool and tried-and-true tactic. Customers were excited about saving money and value. We were very encouraged by both the numbers we saw coming out of that event as well as the qualitative feedback.

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