Moda Operandi on Thursday will launch a trunk show featuring 24 evening looks from eight emerging brands.
Eveningwear is one of Moda’s strongest categories. “The Moda girl loves evening and getting dressed up,” said Alexandra O’Neil, whose Markarian collection contributed six pieces to the capsule, priced $1,500 to $3,000. “We’re moving away from the Little Black Dress. I wanted to present different of options, classic silhouettes in crazy metallic or iridescent fabrics. The Moda customer is adventurous. She’s always looking for something different that not everybody has.”
Sally LaPointe, who launched her namesake collection on Moda Operandi, said the site’s customer is “fearless and buys the really special pieces.”
LaPointe designed a pantsuit and two dresses: one long, the other cocktail length, priced from $1,950 to $2,950. “It’s about the fabric for us,” she said. “One is a sequin fabric, another is embroidered and a third is Swiss dot. We do cool evening looks. We’re not making ballgowns or traditional eveningwear. It’s almost an alternative to that.”
“We launched designers Johanna Ortiz and Brandon Maxwell, among others,” said Lizzie Leventhal, general merchandise manager of Moda. “While it’s not always the case, newer designers are typically more receptive to feedback. We feel the more creative we all are in the process, the better the outcome.”
Other participating brands include Fannie Swedish, whose styles have been worn by Rihanna and Lady Gaga; Carmen March, a contemporary and feminine line with a Spanish twist; SemSem, bold, architectural gowns and girls’ dresses in fancy fabrics; Galvan, luxurious designs without over-embellishment; Sandra Mansour, bridal and rtw known for fabric interest, and Maria Lucia Hohan, custom-dyed fabrics.