By  on June 13, 2018

One of the biggest challenges in running a brick-and-mortar business is equipping sales associates with tools to help customers in real time. At scale, the challenge becomes epic — and no one knows that better than Gap Inc.

The apparel giant may embrace e-commerce and digital technologies in the new era, but its 3,000-plus stores across the world are still the beating heart of its operation. Some also function as a testbed for innovations in physical retail. Now, its latest tech initiative gives sales associates a powerful new window into real-time merchandise availability, so they can ensure their racks and shelves stay stocked with the latest products.

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