One of the biggest challenges in running a brick-and-mortar business is equipping sales associates with tools to help customers in real time. At scale, the challenge becomes epic — and no one knows that better than Gap Inc.
The apparel giant may embrace e-commerce and digital technologies in the new era, but its 3,000-plus stores across the world are still the beating heart of its operation. Some also function as a testbed for innovations in physical retail. Now, its latest tech initiative gives sales associates a powerful new window into real-time merchandise availability, so they can ensure their racks and shelves stay stocked with the latest products.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion