By  on January 23, 2019

LONDON — Launchmetrics, the data research and insights company for fashion and luxury, is partnering with Pinterest to help brands and influencers find the right partners, gain insights into their audiences and boost their return on investment, WWD has learned.

While Pinterest may not be the most obvious choice for fashion, with other social media platforms such as Instagram taking the lead, Launchmetrics found that Pinterest is a step in many consumers’ purchasing decision cycle.

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