State Optical, a Chicago-based luxury eyewear brand, said today that it launched an e-commerce platform on its web site. The firm sells its “Made in America” eyewear to over 500 retailers and offers 22 optical frames and 13 sunglass frames.

The e-commerce platform is operated by a customizable WooCommerce solution, which allows for streamlined consumer experiences on the web site. WooCommerce’s personalized solution offered flexibility for the brand to design its own user interfaces and experiences. The solution was integrated with TaxJar and Payeezy to simplify payment processes and its capabilities enable State Optical to integrate web order fulfillment into its distribution center’s existing system, speed up load time and improve ongoing content management.


State Optical

Photo courtesy of State Optical. 

State Optical was the first brand to manufacture luxury eyewear in the U.S. Its cofounders Scott Shapiro, Marc Franchi and Jason Stanley, built State Optical’s manufacturing facility from the ground up, sourcing all of their equipment and machinery from foreign manufacturers.

Shapiro told WWD, “Getting a retailer network who provides a highly personalized customer service experience is and was of utmost priority for us. Especially when it comes to ophthalmic eyewear, we feel the best place to buy frames is from a well-trained and professional optician. We’ve chosen this omnichannel option…so that we can continue to build our brand digitally, but to be honest we consider it a branding opportunity, not a revenue-generator.”

WooCommerce’s solutions service over 28 percent of all online stores and is the most popular e-commerce platform on the web, according to a report from Builtwith. The firm’s paid extensions cover a variety of e-commerce needs, including MailChimp, UPS, USPS, PayPal, FirstData and Amazon Web Services, among others.

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