By  on March 21, 2018

Talking about data strategy in the age of privacy concerns is challenging. But for Facebook’s retail executives, the timing this week couldn’t be worse.

The furor over Facebook's involvement in the scandal over Cambridge Analytica's use of its data during the 2016 U.S. presidential election broke just before company representatives arrived at the 2018 Shoptalk conference to evangelize their newest personalization tools for advertisers — which rely on user interests and shopping behaviors.

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