By  on March 19, 2018

Facebook unveiled its latest efforts to strengthen the bridge between its platform and real-world retail Monday, ahead of its keynote at the Shoptalk conference in Las Vegas. The three new tools are geared toward in-store sales optimization, product catalogues and dynamic ads. 

According to Facebook, 45 percent of retail journeys include mobile — from research and price comparisons to actual purchases. “Mobile devices have completely changed the way we shop. As a result, we now expect brands to personalize the shopping experience for us, no matter where we are browsing or purchasing — whether online or in store,” said Eva Press, Facebook’s group director of global marketing solutions.

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