Technology-savvy movers and shakers from the intersecting worlds of fashion, beauty and footwear will meet at the WWD Digital Forum in New York Sept. 21 and 22.
The event will draw 250 executives to the Museum of Jewish Heritage at the southern tip of Manhattan to analyze and discuss the trends and issues remaking the online and in-store shopping experience.
There’s plenty to work through, from how to meet the ever-changing customer where they live (on their smartphone) to how to best use social media right now and how to compete against or work with the quickly growing e-commerce giants.
Among the retailers giving their read of the shifting landscape will be Lindy Rawlinson, senior vice president of customer experience at Neiman Marcus Group, who is working to make sure the luxe company’s shoppers have a seamless experience across all channels.
Mariah Chase, chief executive officer of Eloquii, will talk about her growing online plus-size business and Carol Kane, joint ceo of Boohoo.com, will discuss the British e-commerce firm’s move to become a global player.
The industry’s tech-smart brands will also be out in full force at the forum, discussing how the latest developments are impacting their businesses and how they’re reacting.
Among the speakers will be:
• Mary Beech, executive vice president and chief marketing officer of Kate Spade New York.
• Brendan Sullivan, vice president, direct-to-consumer, at VF Corp.
• Charlie Cole, chief digital officer and vice president of Tumi.
• Laura Elkin, senior vice president, global marketing at MAC Cosmetics.
• Jeff Raider, vice president, marketing, at Harry’s Inc.
To inform the discussion, the forum will feature case studies from Billabong’s Joe Brannon, omnichannel and digital consumer experience executive, and Kadima Lonji, global chief technology officer; Aldo’s chief information officer Lance Martel, and Global Brands Group’s Heather Mee, executive vice president, marketing.
Also weighing in with expertise and perspectives will be American Express, NetSuite, NewsCred, Onestop Internet, RetailMeNot and SAP.
For more information, contact Kim Mancuso at firstname.lastname@example.org.