Increasingly inspired by Silicon Valley, many of the world’s most recognizable apparel and beauty brands are trying to make tech’s “fail fast” and “fly by the seat of your pants” approach work for them.
Historically, fashion and beauty have been more like frenemies with big tech than collaborators. But that’s changing swiftly in a commercial market that’s being reordered by e-commerce, data and Amazon. To adjust, fashion companies are taking on the hallmarks of the technology industry, including “agile” workflows, incubators and tech acquisitions. Levis Strauss & Co., Gap, L’Oréal, Nordstrom and others are trying harder to transform themselves into innovation hubs.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion