By  on November 13, 2019

Former Beats by Dre chief executive officer Susan Paley today launches DropLabs, new technology that enhances the music listening experience through footwear.

DropLabs converts audio input into vibrations via Bluetooth, replicating the sensations of the music listening experience in a car, club or concert. The technology was invented in 2008 by Brock Seiler, a musician, inventor and sound engineer who met Paley in 2015. Seiler got the idea for DropLabs when he listened to a live R&B funk band performance and stood in an area where he could feel the music through his whole body. Paley raised the capital for the technology, which launches today in its first iteration, the EP 01 sneakers.

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