Avery Dennison

Successes of tomorrow are planned today. Gartner, a leading research and advisory company, announced the results of its “Hype Cycle for Emerging Technologies” report that discerned three megatrends that c-level executives should consider for not only survival during a challenged landscape, but future growth.

“When we view these themes together, we can see how the human-centric enabling technologies within transparently immersive experiences — such as smart workspace, connected home, augmented reality, virtual reality and the growing brain-computer interface — are becoming the edge technologies that are pulling the other trends along the Hype Cycle,” said Mike Walker, research director at Gartner.

The analysis covers cross-industry perspectives on technologies and trends that professionals ranging from business strategists, chief innovation officers, research and development leaders, entrepreneurs, global market developers should consider. “This Hype Cycle specifically focuses on the set of technologies that is showing promise in delivering a high degree of competitive advantage over the next five to 10 years,” a company spokesman said.

The report named artificial intelligence as the most disruptive of the technologies. “Artificial intelligence technologies will be the most disruptive class of technologies over the next 10 years due to radical computational power, near-endless amounts of data, and unprecedented advances in deep neural networks; these will enable organizations with AI technologies to harness data in order to adapt to new situations and solve problems that no one has ever encountered previously,” the report said.

The wall between company and consumer will continue to fall, the report said. Transparency will rise as a must for shoppers, especially as technology like 4-D printing, augmented reality and connected homes become more commonplace.

“Technology will continue to become more human-centric to the point where it will introduce transparency between people, businesses and things,” said the report. “This relationship will become much more entwined as the evolution of technology becomes more adaptive, contextual and fluid within the workplace, at home, and in interacting with businesses and other people.”

These softwares and features will only be as strong as the platforms on which they operate. As the amount of data collected grows, the supporting technology will need to expound as well. The report said blockchain, IoT platforms and serverless PaaS will be key for businesses to implement.

More from WWD:

Salesforce Q2 Shopping Index Marks Mobile Traffic Share Rise

Ad Blocking: How to Avoid It While Connecting With Consumers

HP’s New POS System Buckles Down on Security Threats