Automated locker solutions provider Package Concierge unveiled new findings about the shopping behaviors of Gen Z that showed while they want their goods now, how they prefer to get items varied.
Moreover, the physical store hasn’t lost its luster among this new crop of shoppers. Nearly 90 percent of Gen Z consumers made an in-store purchase when at the shopping mall, according to the report, which was conducted by Zogby Analytics and involved polling more than 1,000 people, aged 18 to 25 years old.
Although leaning into traditional shopping methods, Gen Z’s method of retrieval varies, the research showed, with more than half — or 58 percent — of respondents having tried buy online, pickup in store, or BOPIS, and nearly two-thirds using it within the last month. The majority — or 60 percent — of Gen Zers said BOPIS played a factor in retailer selection, so retailers are best to outline a strategy now, as industry experts warn.
“The BOPIS strategy is only as strong as the ease and innovation of its fulfillment method,” Georgianna W. Oliver, founder of Package Concierge, said in a statement. She believes the data confirms the evolving behaviors and a growing preference for both online and in-store experiences.
Gen Z shoppers may shop at a selected retailer and use BOPIS to see if an item they want is in stock — nearly four in 10 check before heading to the store — and “nearly one-third of respondents said they want their item within just a few hours.” Or they may decide to order online for greater ease, picking up the item in-store or at an alternative pickup location.
Oliver credits traction in the automated locker system, which “simplifies and secures the entire process for both retailers and shoppers” alongside the growth of BOPIS.
As BOPIS gains ground, other players unlocking access with self-service package lockers include United Parcel Service (UPS Access Point), Amazon (Amazon Locker) and solution providers like Package Concierge, such as GoLocker (catered to “urban dwellers”).
No matter how Gen Z gets their goods, the ever-growing footprint of physical touchpoints including retail stores, lockers, convenience stores, local grocery stores, copy centers and Whole Foods Markets, and more, will play vital roles as convenient distribution and delivery hubs.