By  on January 9, 2019

Standing out in a city that is, itself, made of spectacle and flash is no easy feat. Add the fact that the whole point of voice technology is to eliminate complex or distracting visuals. So to call attention to Google Assistant and its latest announcements at CES in Las Vegas, the search giant had to get creative.

In addition to buying high-profile ad space over an entrance to the Las Vegas Convention Center, displaying the Google Assistant’s trigger phrase — “Hey Google” — the tech company built a literal playground complete with roller coaster, so it could showcase the usefulness of its voice assistant.

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