By  on June 27, 2017

Google is facing a massive 2.42 billion euro fine from the European Commission for breaching the union’s antitrust rules with its comparative shopping feature.

After a years-long investigation, the commission found that Google takes “illegal advantages” in the online marketplace by using its dominance as a search engine to ensure its comparative pricing service quells the competition, which, in the commission’s estimation, has “denied European consumers the benefits of competition, genuine choice of service and innovation.”

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