By  on March 5, 2019

Google revealed two new shoppable ad formats for Google Image at the Shoptalk conference in Las Vegas Tuesday .

Shoppable Ads on Google Image allows retailers to add a direct purchase feature so consumers can purchase a product — or several — without being redirected and right from the sponsored advertisement. The search giant is also bringing over Showcase Shoppable Ads, a feature that first landed on the text-based search engine and has so far nabbed business from thousands of advertisers across 17 countries.

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