Google announced today it is to become a technology partner to the Ellen MacArthur Foundation’s New Plastic Economy Initiative.

The New Plastics Economy was initiated in January 2016 and accompanied by a report completed with the World Economic Forum and McKinsey & Co. The first report outlined a vision of a world without plastic waste, essentially assessing the global plastic packaging flows comprehensively for the first time.

Last year, the global commitment under the New Plastics Economy was enacted with aid of the U.N. Environment Programme, counting more than 400 businesses, governments and organizations as members to set targets for 2025.

This October, a progress report was published to keep track of the goal-setting, which included highlights in divesting from “problematic plastic packaging” and upping the use of recycled plastic. One analysis found that around 60 percent of business signatories’ plastic packaging is reusable, recyclable or compostable today and through the Global Commitment, they have committed to making this 100 percent by 2025.

As reported by WWD, Unilever, along with Mars Inc. and PepsiCo Inc. announced significant reductions in virgin plastic use by 2025.

While Google was already a partner to the Ellen MacArthur Foundation, under this new role the company will “support these organizations in the goal of ending plastic waste through packaging redesign and new delivery models,” according to Mike Werner, lead for circular economy at Google global sustainability team, as stated in a company blog post.

“A systemic shift to a circular economy goes far beyond Google, but we’re committed to doing our part in our operations, products, supply chains and enabling others to do the same across the world,” added Werner. For its part, Google has also teamed up with Closed Loop Partners in a report and has committed to using recycled materials in all its Made by Google products by 2022, including Nest.

Some of the global partners to the Ellen MacArthur Foundation include BlackRock, H&M Group, Unilever and IDEO, among others.

For More WWD Sustainability News, See:

Unilever Vows to Slash Plastic Packaging Further, Recycle More

Google Moves Sustainability Needle With ‘Your Plan, Your Planet’

Brands, Recyclers and NYC Department of Sanitation Team Up to Recycle Fashion

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