By  on February 23, 2018

As traditional cash and credit cards go out of style, phone-makers have been jockeying to take their place. But stepping in to fill their shoes is no easy feat. That struggle snapped into greater focus this week.

On the heels of Google Pay’s debut, Loup Ventures revealed Thursday that top competitor Apple Pay only gained traction with 16 percent of the iPhone user base. The surprising revelation came amid otherwise positive signs showing notable growth. Apple Pay weighed in with year-over-year increases — with active users for Apple Pay more than doubling, transactions more than tripling and online adoption by merchants expanding by roughly 50 percent. Still, by Loup’s calculus, a whopping 84 percent of Apple’s user base bypassed its primary payments solution.

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