By  on February 14, 2018

The visual web just took another step forward as Google and Snapchat moved into each others' turf. 

Clearly, Snapchat's "Stories" approach and Google's love of all things analytics are worthy of emulation.

Building on the buzz around its Snapchat redesign, Snap Inc. revealed a new “Insights” metrics tool Wednesday aimed at influencers. The goal, said a company spokeswoman, is to provide a better understanding of a Snapchat account’s followers and the content that resonates with them. 

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