Retail technology continues to advance, often leading to retailers attempting to bundle the latest tools. This inevitably results in convoluted and lukewarm strategies that fall short where it matters most — the consumer experience. GPShopper’s “Reality of Retail Personalization” report details the most relevant features for retailers and brands to incorporate into current practices and what tech is best left on the table.
Perhaps unsurprisingly, personalization overwhelmed as the most crucial feature to extend to shoppers. This is an exhausted topic — but the report goes one step further, expanding on what types of customization are most relevant to consumers. According to the report, “forty-seven percent of shoppers want retailers to offer personalized coupons for the types of items they often buy.” Deal-hungry consumers want retailers to help them score a steal — 42 percent said they wanted to receive notifications for clearance sales at stores where they only peruse the sale rack.
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018
Ganni turned over a new leaf for spring 2019, reports @fionawsma from Copenhagen Fashion Week. Instead of sending its signature floral-print dresses down the runway, the brand collaborated with 66 North, a technical outerwear brand, and produced a chic-yet-utilitarian offering that included a tie-dye vest and short set, and leopard-print pieces sprinkled among the khaki parkas and bucket hats. #wwdfashion #ganni #copenhagenfashionweek