Retail technology continues to advance, often leading to retailers attempting to bundle the latest tools. This inevitably results in convoluted and lukewarm strategies that fall short where it matters most — the consumer experience. GPShopper’s “Reality of Retail Personalization” report details the most relevant features for retailers and brands to incorporate into current practices and what tech is best left on the table.
Perhaps unsurprisingly, personalization overwhelmed as the most crucial feature to extend to shoppers. This is an exhausted topic — but the report goes one step further, expanding on what types of customization are most relevant to consumers. According to the report, “forty-seven percent of shoppers want retailers to offer personalized coupons for the types of items they often buy.” Deal-hungry consumers want retailers to help them score a steal — 42 percent said they wanted to receive notifications for clearance sales at stores where they only peruse the sale rack.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty