By  on May 22, 2018

Retail technology continues to advance, often leading to retailers attempting to bundle the latest tools. This inevitably results in convoluted and lukewarm strategies that fall short where it matters most — the consumer experience. GPShopper’s “Reality of Retail Personalization” report details the most relevant features for retailers and brands to incorporate into current practices and what tech is best left on the table.

Perhaps unsurprisingly, personalization overwhelmed as the most crucial feature to extend to shoppers. This is an exhausted topic — but the report goes one step further, expanding on what types of customization are most relevant to consumers. According to the report, “forty-seven percent of shoppers want retailers to offer personalized coupons for the types of items they often buy.” Deal-hungry consumers want retailers to help them score a steal — 42 percent said they wanted to receive notifications for clearance sales at stores where they only peruse the sale rack.

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