E-commerce can benefit from omnichannel solutions.

E-commerce solutions provider GroupBy Inc. said today that it acquired “data enrichment” software firm Edgecase. Terms of the deal were not disclosed.

The companies said the acquisition “marks the industry’s first integration between an e-commerce search and merchandising provider with a data-driven product intelligence platform” with the goal of creating a “comprehensive cross-channel digital commerce solution.”

GroupBy, which is based in Toronto, said the deal comes at a time when the competitive e-tail landscape is heating up.

Roland Gossage, chief executive officer of GroupBy, said the acquisition helps to solve the “relevancy issue associated with e-commerce site search” as platforms such as the company’s Searchandiser are now enhanced with Edgecase’s product data intelligence.

GroupBy noted that recent research shows nearly 90 percent of online retailers are poised to switch to a new e-commerce platform over the next two years. That translates to about $2.1 billion in e-commerce technology expenditures. “The combination of GroupBy and Edgecase creates an end-to-end site search and merchandising retail platform steeped in consumer personalization and product intelligence technology that improves conversation rates, site performance and overall user experience,” the companies said, adding that both firms are confident that the deal “represents the underpinning of the retail industry’s next-generation e-commerce platform.”

Edgecase is based in Austin, Tex., and the company said it will become GroupBy’s U.S. headquarters. Clients of Edgecase include Crate & Barrel, John Varvatos, Jos. A. Bank, Columbia and Lancôme, among others. GroupBy’s customers include CVS, Cabela’s, Urban Outfitters and The Container Store, among others.

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