Snapchatters don’t have to be in New York to ride the buzz of tonight’s Met Gala, thanks to a new collaboration between Gucci and Snapchat. On Monday, the companies unveiled a new augmented reality Snapchat Lens and event coverage in the app’s Our Story section.
Invitations to the event may be hard to come by, but thanks to social media, the experience is a little less so. The AR Lens showcases the artwork seen in the elusive invites, allowing users worldwide to merely scan the Snapcode (below) to see themselves set against the themed backdrop. Alternatively, mobile users can hit up this link to access the Lens, which will be available from May 6 to 8.
The partners also revealed that Snapchat will feature exclusive red-carpet content, as the stars and fashion luminaries hit the scene. According to a Gucci spokeswoman, fans worldwide can also use Met Gala-themed filters “to get in on the action and submit to the public Our Story for the chance to be featured.”
Of course, this is as close as social media can get to the festivities inside. Sharing is verboten past the red carpet, and has been for at least three years.
Gucci’s Alessandro Michele, creative director, is one of the hosts of this year’s installment of the annual fashion and celebrity spectacular, alongside Anna Wintour, Lady Gaga, Serena Williams and pop star Harry Styles.