Caroline Klatt, cofounder and chief executive officer of Headliner Labs, told attendees that while consumers spend five hours a day on mobile devices, which includes shopping, conversions remain low. Why?
“Because mobile web sites and mobile apps are not in line with what we’re actually doing on our phones,” Klatt said. “On our phones we’re chatting, and your customers are chatting.” For her part, the solution for retailers and brands to boost conversions lies within mobile chatbots.
Trevor Andrew, the artist known for his Gucci Ghost collaboration with Gucci, hit Complexcon last weekend to launch his fist line, Real Buy. The streetwear line includes jackets, short- and long-sleeve T-shirts, each with one of the artist’s seven designs, reports @ariahughes .
Kane Brown didn’t take the traditional road to country music stardom, writes @jeanpalmieri .
Instead of cutting his teeth in church and dive bars throughout the South, Brown made a splash on Facebook by releasing several covers of country classics — George Strait’s “Check Yes or No” and Lee Brice’s “I Don’t Dance” among them — that soon went viral. “I was working at FedEx and Target and just doing it for fun,” he said of the videos. “I put it on social media and got around 50 likes. Then I woke up one day and saw that it had gone viral overnight.” Read more on WWD.com 📸: @georgechinsee