By  on March 11, 2019

In a rare fireside chat at SXSW, Amazon Fashion chief technology officer Tony Bacos mapped out how the company’s using machine-learning in its bid to crack online retail’s biggest challenges.

According to Bacos, the spate of initiatives spans virtual fitting, personalized recommendations and computer vision: “The opportunity to create better experiences online, both from a discovery-and-browse capability, the fit challenge and being able to, I like to say, search with your eyes, not your keyboard, all of those are challenges that may have been solved in little bits and pieces. But we’re trying to tackle all of them.”

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