By  on March 25, 2019

The story of Apple didn’t start with the iPhone, and according to Monday’s star-studded press event, it won’t end with the device either.

Throughout its bevy of announcements at the Steve Jobs Theater in Cupertino, Calif., the tech giant made one thing crystal clear: It does not see hardware as its future. That’s striking for a company that reimagined the computer’s beige, square box, turned the MP3 player into a status symbol and cast the mobile phone from business tool to lifestyle essential.

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