By  on August 22, 2019

Hear them out — voice commerce is being piloted by a handful of fashion and beauty brands whether seen or unseen in the market. (In many cases, the tech partners enlisted by the brands for their elaborate demonstrations must not disclose their involvement.)

And according to a study from OC&C Strategy Consultants, the U.S. voice commerce market is expected to grow to $40 billion by 2022, but retailers — and consumers — have their doubts on the utility of the still nascent technology.

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