By  on October 11, 2019

The appeal of the shiny and new shows no sign of stopping, according to IDC. In fact, if the research firm’s consumer spending projections hold up, brands may need to brace themselves for a growing array of channels covering an ever-broadening tech sphere.

Among the notable results in IDC’s Worldwide Semiannual Connected Consumer Spending Guide, released Friday, was the growth of consumer spending on emerging technologies. While purchases of newer gadgets and categories — such as augmented and virtual reality headsets, smart home devices, wearables and on-demand services, among others — are dwarfed by traditional technologies, like smartphones, they are growing at a faster clip.

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