Don’t worry; your Instagram feed won’t treat you differently — yet.
Earlier this month, Instagram shared that it would begin testing changes to its algorithm that will deter from its original chronological order. Instead, it would experiment with first showing posts that it thinks that users will like most.
But despite what some brands and users might have indicated, that change is not happening today, tomorrow or any time in the immediate future. According to Instagram, there are still weeks, or even months, of testing to come before the changes roll out more broadly. The test groups are very small, so most users will not experience any difference at this time.
The possible changes mean that the order of photos and videos in a user’s feed will be based on the likelihood that they’ll be interested in the content, their relationship with the person posting and the timeliness of the post. As Instagram begins testing, it will focus on optimizing the order, but rest assured that all the posts will still be there.
This update comes as a result of the finding that users miss, on average, 70 percent of their feeds. In a post sharing the news, Instagram stated that as the platform has grown, “it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.”
This forthcoming tweak reflects a similar one from Twitter, which recently added a “while you were away” function to help users make sense of the increasing cacophony that social platforms present.
And, users do have a way of making sure they don’t miss an update from a favorite Instagram account, by way of push notifications. To be alerted when a certain brand or person posts to Instagram, users can go to that profile and select “turn on push notifications,” which will show up as long as the user’s phone settings allow for push notifications from Instagram. Meanwhile, Instagram promises to alert users when any major changes are enacted platform-wide.