By  on March 19, 2019

On Tuesday, Instagram’s shopping powers graduated from inspiration resource to genuine shopping destination, thanks to the addition of native checkout.

It’s no secret that the photo-sharing network has been focused on the shopping experience. The platform has allowed retailers to connect their inventories and product catalogues to the platform, show pricing and link their product pages and carts to Instagram Stories since last year. Brands and retailers could add the shopping stickers and tags, and users could search items and tap the tags to learn more or add them to a shopping cart. But the actual purchase took place outside Instagram.

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