By  on June 12, 2018

Not only does Instagram want to remain a source of style inspiration, it wants to go a step further by extending its shopping features into Stories, the company said Tuesday.

The photo-sharing network’s users can already buy things through the main feed, thanks to shoppable tags. Now, the decision to bring purchasing power to Stories was a natural evolution, Susan Rose, Instagram’s head of product marketing for business, told WWD.

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