By  on June 20, 2018

SAN FRANCISCO — Photo-sharing social network Instagram is upping its video game, revealing IGTV, its new content hub for longer Insta vids, at an event here Wednesday.

IGTV will be available in the mobile app’s Explore section, as well as in a coming stand-alone app, and feature vertical — or portrait-oriented — videos that exceed the previous limit of 60 seconds. By just how long depends on the individual account and its following. Anyone can upload vids of up to 10 minutes to IGTV, but only influencers with 10,000 followers or more can max out the full limit of 60 minutes.

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