retail, smart mirrors, retail solutions

Intel’s latest venture is a partnership with select NFL stadiums that uses its FreeD Technology to deliver fans the next level of game day experiences.

The alignment will bring immersive 360-degree replays to NFL’s followers on its digital and mobile platforms. The NFL’s digital footprint will expand under the agreement to extend users features such as “Be the Player” that was piloted during the Super Bowl, according to a company spokesperson.

“By integrating Intel technology into select NFL stadiums, we’re enabling unparalleled views of the action to some of the most passionate fans in the world. With Intel’s FreeD technology, we’ll offer fans a more immersive viewing experience, draw in new content engagement and push the boundaries of sports innovation,” said James Carwana, general manager of Intel Sports Group.

The partnership positions fan experiences as top priority for the football organization. And there’s a lesson here for retailers: providing unified, engaging digital and physical experiences can transform the relationship with the consumer. Lucinda Duncalfe, chief executive officer of personalization platform provider Monetate, said that its software has lifted clients’ engagement rates astronomically. “We worked in tandem with clients to deliver results such as: 73 percent increase in e-mail sign-ups and 3.3 percent decrease in homepage bounce rates,” the ceo noted.

What’s even more convincing is the number of solution providers that are leveraging artificial intelligence as a way to instill unified and customized consumer experiences. Adobe, Salesforce and Google have all upgraded their artificial intelligence services lately. Retailers and brands that have yet to incorporate this technology might look to NFL’s news as a blueprint on how to navigate a market that’s marred by distracted consumers who are innately fickle — and well-researched.

Robust technology that virtually places the consumer directly in the middle of the action would do well for Gen Z-ers looking to try their hand at design or want to customize their own product. Meanwhile, organic updates to newly released products that are in tune with personal style will likely do well with the Millennial shopper.

More on WWD:

Artificial Intelligence Sweeps the Retail Industry

Executives Fatally Out of Touch with Consumer Priorities

The Impact of Facebook Ads – Revealed

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