If it’s worth doing, it’s also worth a competition.

And everybody’s jumping on board.

Intel drew a strong slate of judges for its Make It Wearable challenge, which is aimed at shaping the future of wearable tech. Three winners will be awarded a total of $800,000 on Nov. 3.

Deciding who is worthy of the prize will be Intel chief executive officer Brian Krzanich, Best Buy ceo Hubert Joly, LVMH Moët Hennessy Louis Vuitton’s North American chairman Pauline Brown, Nike’s general manager for digital sport Stefan Olander, Rebecca Minkoff ceo Uri Minkoff, SMS Audio president Brian Nohe and tennis player Venus Williams.

“We selected judges for the ‘Make it Wearable’ panel that also see unlimited potential for fashionable, personal expression in wearables and are excited for wearable creations that best marry form and function,” said Krzanich. “Wearables are in their infancy. Collaboration between entrepreneurs and experts in technology, design, retail, fashion and fitness will be necessary for the development of wearables that solve real problems, integrate into lifestyles and that people will love.”

The competition’s ten finalists come from China, Europe, Latin America and the U.S. and their work, which is powered by Intel Edison, will be judged by concept, feasibility, market demand and human impact.

The submissions include a wearable camera that flies, a bionic mattress, a broadcast system for athletes, a low-cost robotic hand, a sports necklace, a bracelet that manages body temperature and a smart watch with interchangeable hardware.

Fashion has seen an increasing number of square offs that are intended to help jump start small businesses, from reality show Project Runway to the Council of Fashion Designers of America/Vogue Fashion Fund competition.

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