Invista, a provider of chemical intermediates, polymers and fibers, said its Cordura Brand and Cotton Incorporated will continue to collaborate in the creation of woven and knit-blended performance natural fabrics. This year marks a 50th year anniversary milestone for the Cordura brand.
The new materials integrate TransDry and Storm Cotton technologies from Cotton Inc., a specialized blend that allows for optimal moisture management. Its technology combines Cordura’s durable fiber and the softness of cotton to create a quick-dry performance fabric.
Sixty-seven percent of consumers said performance features are an important aspect of their clothing purchase decisions, according to the Cotton Inc. 2016 U.S. Activewear Study.
Cindy McNaull, Cordura global brand and marketing director, said that “when you combine Cordura brand durability with the hidden science of TransDry and Storm Cotton technologies, ‘the fabric of our lives’ seamlessly takes on a whole dimension of long-lasting comfort.”
David Farley, senior director for supply chain marketing at Cotton Inc., said “Cotton Incorporated’s technology innovations add performance and functionality to the natural comfort of cotton, while the incorporation of Cordura gives fabrics an additional dimension of durability and increased strength, enhancing cotton’s ability to perform in the outdoor and active markets.
“We saw the tear strength of some of our woven fabric developments increase by more than 50 percent with inclusion of the Cordura fiber in the blend,” Farley added.
The material will debut at the Summer Outdoor Retailer Show on July 26 through July 29 in Salt Lake City.
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