Think Tank

Classic men’s and women’s accessory and apparel brand J. McLaughlin announced today its partnership with Aptos Inc. to improve consumer experiences. The brand will aim to deliver a seamless shopping experience across platforms by deploying Aptos’ suite of end-to-end solutions.

Features that J. McLaughlin will maximize include services ranging from point-of-sale software, analytics, audit and operations management, customer relationship management, digital enterprise order management, and merchandising and warehouse management. The selection of said solutions marks the next phase for its omnichannel initiative for further expansion into new markets while advancing relationships with existing customers.

“Aptos’ proven technologies and extensive expertise with integrated platforms will position J. McLaughlin for its next wave of omnichannel growth, enabling us to expand into new markets while continuing to support and stay relevant to our customers,” said Mary Ellen Coyne, chief executive officer of J. McLaughlin. “Leveraging Aptos’ cloud delivery model will enable J. McLaughlin to operate in a nimble and efficient fashion while reducing complexity.”

Noel Goggin, Aptos chief executive officer and culture leader said, “By replacing siloed point solutions with Aptos’ end-to-end integrated platform, J. McLaughlin will be able to support best-practice operational execution and customer engagement for seamless omnichannel customer journeys.”

It’s a move that many retailers are making in efforts to remain afloat in a sea of picky consumers whose brand loyalties are unraveling at best. Brands want to be sure not to give consumers any reason to contribute to brand turn-off.

Men’s wear retailer Jos. A. Bank recently announced its partnership with product description enrichment platform Edgecase to improve online consumers’ experiences. In a broader strategy to refocus digital efforts, Ralph Lauren revealed the shuttering of its Fifth Avenue Polo brick-and-mortar store and its addition of Salesforce integration.

What’s more, tech giants are scrambling to upgrade features in a time of surging response from the retail market. For example, CapGemini acquired connected commerce company Itelios for updated omnichannel services. Intel, Microsoft and Adobe have all doubled down in the artificial intelligence segment in order to deliver more intuitive and personalized shopping experiences.

More on Retail Solutions from WWD:

Ralph Lauren Taps Salesforce in Digital Push

CapGemini Acquires Itelios to Improved Connected Commerce

Jos. A. Bank Boosts Product Search Technology

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