kornit atlas front_160 _ sm

Digital textile printing firm Kornit Digital released its latest product, Kornit Atlas, a direct-to-garment printing platform. Described as a next generation “super-industrial” product, Kornit Atlas enables garment decorators and screen printers to overcome many of the challenges faced throughout the current and future textile supply chain with its expedient and enhanced HD technology.

Designed specifically for super-industrial garment decoration firms, mid- to large-size screen printers and technology businesses, the platform’s high volume production capabilities reflect the present needs and expectations of the market. Kornit Atlas can generate up to 350,000 impressions in annual production capacity, which the firm says optimizes production efficiency and cost of ownership. Its system is outfitted with a “unique” printing engine, new recirculating print heads and specially developed ink, its NeoPigment Eco-Rapid, in addition to a professional RIP, or raster image processing, software solution that “meets the highest standards of retail quality and durability,” according to the firm.

Omer Kulka, Kornit’s vice president of marketing and product strategy, said the platform “is a huge leap forward, not only for Kornit, but also for the direct-to-garment industry as a whole. We have delivered the Atlas on the collective feedback of thousands of Kornit systems’ operators and on the experience collected from hundreds of millions of printed garments — simply put, the Atlas is the best and most cost-efficient direct-to-garment printing technology for high-quantity and high-quality production requirements.” Kulka continued, “On top of that, the Atlas has been designed in a modular and future-ready way, driving quick and easy implementation of new developments in the future. At Kornit, we remain focused on constantly introducing technology that allows the industry’s leading brands to better connect with their customers and to adapt to the rapid changes in consumer preferences, impacting the fashion and apparel industry and is driven by the talent in our global research and development division.”

Photo courtesy of Kornit Digital 

Its aforementioned NeoPigment Eco-Rapid ink is “a main driver of the Atlas’ retail quality prints,” as its boosted color gamut and saturation allow for “deep full tones and precise spot color matching,” the company said. It also provides a white ink opacity that is comparable to conventional screen inks and can meet durability standards on multiple fabric types, according to the firm. The ink has achieved Oeko-Tex Eco-Passport certification and is GOTS pre-approved. Kornit said it intends to switch its existing HD customers to the new ink during 2019.

And early adopters have noted Kornit Atlas’s enhanced capabilities. Deborah H. Merrill, president of the Delta Group, parent company of DTG2Go, said that the product’s, “innovative capabilities, including the wrinkle detection and pallet ergonomics, present clear productivity benefits. The new Eco-Rapid ink provides impressive brilliance and color gamut, meeting all wash test standards with no discernible scent. We are glad we had the opportunity to beta-test the Kornit Atlas and are certain it will become a key component within DTG2Go’s production line.” Jon Lunt, cofounder and director at T Shirt and Sons, added, “Using the Atlas, T Shirt and Sons achieved a significant boost in garment decoration production through the peak holiday season. In several weeks of rigorous testing in a high-volume production environment, the Kornit Atlas — with its new Eco-Rapid ink set — was a revelation, doubling our output with very high-quality prints and the reliability this high pressure season demanded.”

Future releases of its cloud-based business intelligence, productivity analytics and optimization software platforms are scheduled to be released in the second half of 2019, the company said.

For more Business news from WWD, see:

PrimaLoft Rolls Out First Fully Recycled Bio Performance Fabric

Fashion Industry’s ‘War for Talent,’ Demand for Vocational Skills

Field Notes: Fashion’s Making Waves

Fashion Brand Nicholas K Cites ‘Longevity’ as Key to Sustainability