Last-mile delivery solutions enable "now commerce."

Los Angeles-based Shipsi, a technology solution utilizing “last-mile” delivery services to shorten delivery time for retail customers “from days to hours,” has added new supply chain partners and announced that it has significantly expanded its coverage.

Shipsi has expanded its coverage to 600 cities, from about 150 cities two years ago. The company leverages prescriptive analytics to connect retail customers in major metropolitan areas with last-mile delivery options such as Uber, Postmates and more.

Founded in 2017, Shipsi is led by chief executive officer and cofounder Chelsie Lee, whose corporate exit from previous stints at Saks Fifth Avenue as well as five years at SPS Commerce, a leader in supply chain technology, was also backed by data. (Upon seeing the prototype, she quit her job to apply “meticulous focus” toward growing Shipsi, which announced a $1.8 million seed funding round in November.)

Recognized as a 2018 TechStars alum, Shipsi is also a newly indoctrinated member of New York Tech Fashion Lab, as recently reported in WWD.

The company’s “expanded list of partners” aims to “touch all aspects of omnichannel” and includes: Orderful, a cloud electronic data interchange solution; Rogue Advising, an e-commerce strategy firm; Guidance, digital commerce solutions, and Arka, custom boxes and branded packaging.

Shipsi also said it was partnering with ShipBob, “a tech-enabled fulfillment service,” which aims to enable “both brands [Shipsi and ShipBob] to make faster deliveries in more locations” while servicing more e-commerce brands. The partnership is said to “offer another link in the logistics supply chain to create truly great customer experiences,” according to George Wojciechowski, cofounder of ShipBob.

Bridging the gap between instant gratification and at-home convenience, Justin Zarabi, vice president of e-commerce at FAM Brands and a Shipsi partner, said the solution is ideal “for the mom-and-pop shops of the world and helps consumers get deliveries faster.” As a Shipsi partner, FAM Brands manufactures branded activewear and sportswear, partnering with retailers such as Amazon, Nordstrom and Kohl’s, among others.

Lee believes “the future of e-commerce is now commerce” and that winning retailers are listening to this consumer demand. Through analyzing data, feedback and demand from retail partners, Lee has seen her retail clients’ shopping cart sizes increase “10 to 20 percent minimum,” with total order transactions continuing even after the holiday spike.

Leveraging data effectively in the home stretch of order delivery may grant retailers heftier cart sizes and higher order transactions — at no added cost to them.