By  on July 15, 2019

Paris Couture Week’s top post belonged to Heart Evangelista, whose real name is Love Marie Payawal Ongpauco-Escudero, a Filipina actress, television host, artist, philanthropist and socialite. A series of Instagrams from the City of Light included one of Payawal Ongpauco-Escudero running her hand over tweed jackets and hanging on double-C hangers, presumably at a Chanel boutique.

While influencers have dominated fashion week conversations for some time, couture houses are taking control of the dialogue and leveraging their owned media channels, a fact that was evident during the recent Paris couture season, according to Launchmetrics.

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