Laura Mylius-Prou, pictured here, who is marketing project manager for the fashion sector at technology solution provider Lectra, was the featured speaker at a recent intimate breakfast program where she offered insights into four “megatrends” that are impacting the fashion industry.

The program was done in partnership with WWD, and Mylius-Prou focused the presentation on: Millennials, and how their preferences influence the market; digitization, and its role in the fashion industry; China, and trends in consumer behavior there, and “Industry 4.0,” which is how new technologies are redefining the supply chain.

Mylius-Prou also offered case studies about how companies such as J.C. Penney & Co. and OVS are using technology to improve the product development process. She’s been with Lectra since 1987, and previously worked at the Mattel Toy Company.

For More Business News From WWD, See:

Amazon, Wal-Mart and Apple Top List of Biggest E-commerce Retailers

Consumer Preferences Reshaping Retail Landscape

As IoT Grows, AT&T Sees Broad Deployment of Connected Devices and Products

load comments
blog comments powered by Disqus