Laura Mylius-Prou, pictured here, who is marketing project manager for the fashion sector at technology solution provider Lectra, was the featured speaker at a recent intimate breakfast program where she offered insights into four “megatrends” that are impacting the fashion industry.
The program was done in partnership with WWD, and Mylius-Prou focused the presentation on: Millennials, and how their preferences influence the market; digitization, and its role in the fashion industry; China, and trends in consumer behavior there, and “Industry 4.0,” which is how new technologies are redefining the supply chain.
Mylius-Prou also offered case studies about how companies such as J.C. Penney & Co. and OVS are using technology to improve the product development process. She’s been with Lectra since 1987, and previously worked at the Mattel Toy Company.
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