By  on September 30, 2018

The changing nature of shopping in the modern era works in two directions — bringing legacy brands into the 21st century and powering new ideas and business models. And at Salesforce last week, executives like Chip Bergh of Levi Strauss & Co. and Rent the Runway’s Jennifer Hyman discussed the shifting state of retail today.

In a moment during a Thursday session, Bergh railed against notions that physical retail is dying. He noted that Levi’s, a brand that goes back more than a century and a half, began as a brick-and-mortar operation. Today, “we have about 3,000 stores to balance our franchise stores…retail’s not dying,” he said, but added that it does need to adapt in a shifting landscape.

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