A veteran of Ugg, Simple and Reebok, Ruthie Davis twins high fashion with high tech in her first solo effort. The line of shoes, known as Davis, is similar in concept to the sporty-dressy hybrid G Series from Cole Haan and Nike, but “this is for the girl who wants even more fashion,” Davis said.
Think of it as Manolo meets the machine shop. Davis uses titanium and carbon fiber to create towering high heels and wedges that are strong as well as lightweight. If these heels catch in a subway grate, they won’t snap.
Titanium sleeks up eyewear and tennis rackets, but it’s not commonly used to make shoes, perhaps because the mold for just one of Davis’ wedges weighs 2,700 pounds and fills a room. (The metal is compressed and shaped with heat, she explained.) Other favorite materials are metallic and patent leathers and rubber.
“I’ve had this vision since I was really young, as corny as it sounds,” Davis said. “Growing up, I spent more time picking out my ski outfits and tennis outfits than my regular clothes.”
Some of her favorite labels are Balenciaga, Prada Sport, sports-oriented pieces from Chanel, Triple 5 Soul and Nike. She likes the outdoors, and her favorite place to be is the desert, particularly Palm Springs. She named her Italian greyhound “Desert,” and her designs are inspired by modern architecture, of which Palm Springs has some of the best examples around.
“I look at a shoe like it’s modern architecture,” she said. “I love the sexy lines; I spend a lot of time on that.”
Davis, who was previously a marketing executive, has also gone high tech with her logo: Each heel twinkles with a tiny, battery-powered, digital dancing girl.
The line arrives at B8 Couture in the Meatpacking District this month and at Otto Tootsi Plohound in August. Prices start at $385 for a strappy carbon-heeled sandal in bronze leather and go up to $525 for a kidskin pump on a titanium wedge. Additional innovative materials are in the works for spring 2006, Davis promised.