This week in sustainability, limited-edition collaborations, especially in the field of denim, are taking shape in small production doses and designed with garment end-of-life in mind (hint: biodegradability).
Meanwhile, luxury handbag reseller Rebag toils with time — extending the duration of its Rebag Infinity option, perhaps as more consumers are homebound through the standstill of the coronavirus.
INFINITY AND BEYOND — As many customers find more time on their hands, Rebag extends its Rebag Infinity option.
The program, which launched in 2018, aims to compete with the handbag rental segment. The three different tiers include: 0 to 3 months, at the end of which the bag can be exchanged for 80 percent of purchase price, 3 to 6 months, at 75 percent value; or 6 to 12 months, at 70 percent value.
As of Tuesday, Rebag announced it would close all of its stores temporarily.
WHAT COMES AFTER IWD — “In these present times, corporations and citizens understand the importance the role of support can be that extends beyond ‘survival of the fittest,’ said designer Monica Singh.
Through her International Women’s Day partnership with cause-based lifestyle brand Feed, founded by Lauren Bush Lauren, Singh is championing impact past a limited-edition bag and pouch. Proceeds from the sales go to providing school meals, as well as scholarships for survivors of domestic violence — to which Singh espouses special empathy, as a survivor of an acid attack.
In the 10 days since launch, stock has sold through 60 percent of the available units. Over 111 million meals have been provided to date through Feed’s products.
ARE SUSTAINABLE DENIM CAPSULES STILL CAPTIVATING? — Little wins are forged between Italian e-tailer LuisaViaRoma and Norwegian brand Moiré in the name of sustainability on the former’s subplatform called “LVRSustainable.”
But what’s the impact of a sustainable capsule or edit, anymore? For lesser-known designers, it’s dramatic awareness creation. And equally so for retailers but only if they commit to sustainable values and enforce it in scale upon vendors.
In the March spotlight, Moiré’s collection employs 100-percent organic cotton sourced from Japan and production can be traced back to a single factory in Portugal that uses zero-waste treatments and is Oeko-Tex certified.
The four-piece, gender-neutral sustainable denim collection is what Charlotte Fische, cofounder and creative director of Moiré calls “a few good products that work for more people.”
The LVRSustainable subplatform launched in September to highlight labels that are ethical and eco-friendly, but the aim is for that ethos to transcend the entire product assortment. More than 4,000 items are considered “sustainable” across its web site, and LVRSustainable project head Fernanda Hernandez said that it’s set to increase.
In a separate denim collaboration, Hiut Denim Co. partnered with Candiani, to launch their first 100-percent biodegradable, micro-plastic-free stretch jeans on Tuesday.
It’s not unlike an earlier feat the Italian family-owned sustainable denim mill Candiani pulled off in November, in a similar collaboration with Dutch denim-maker Denham.
In either case, Candiani’s Coreva stretch technology, which replaces commonly used synthetics and instead subs in organic cotton wrapped in a natural rubber core, powers the denim collection.
Hiut Denim Co. and Candiani will release only 100 pairs worldwide of the former’s signature styles, including the “Men’s Slim R,” and “Women’s Neil Mom style,” both featuring a tapered leg.
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