By  on July 11, 2018

Natural beauty and cosmetics company L’Occitane en Provence is one of the latest businesses aiming to bolster its e-commerce revenue by deploying artificial intelligence software. The beauty company tapped Qubit, a personalization software company, for its data collection and customization tools to boost revenue per visit and mobile conversions. L’Occitane en Provence’s U.K. e-commerce team has increased mobile conversions by 159 percent by using Qubit Aura software.

“The ultimate goal of our collaboration is to ensure that all L’Occitane customers, regardless of channel, have fulfilling and meaningful experiences with the brand. By adopting technology that allows them to prioritize the shopping experiences they deliver to online and mobile shoppers, L’Occitane can continue to provide the highly personal service their customers have come to expect,” said Graham Cooke, chief executive officer and cofounder of Qubit.

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