L'Occitane en Provence products.

Natural beauty and cosmetics company L’Occitane en Provence is one of the latest businesses aiming to bolster its e-commerce revenue by deploying artificial intelligence software. The beauty company tapped Qubit, a personalization software company, for its data collection and customization tools to boost revenue per visit and mobile conversions. L’Occitane en Provence’s U.K. e-commerce team has increased mobile conversions by 159 percent by using Qubit Aura software.

“The ultimate goal of our collaboration is to ensure that all L’Occitane customers, regardless of channel, have fulfilling and meaningful experiences with the brand. By adopting technology that allows them to prioritize the shopping experiences they deliver to online and mobile shoppers, L’Occitane can continue to provide the highly personal service their customers have come to expect,” said Graham Cooke, chief executive officer and cofounder of Qubit.

As part of L’Occitane en Provence’s strategy to build its online revenue, its e-commerce team has begun to use Qubit Pro, a “data-based personalization platform that delivers targeted experiences at scale,” a Qubit spokesman said. The software also promotes communication between colleagues who may be located in different countries in order to share best practices and collaborate.

“Our customers now expect the same personalized services they receive in-store online,” said Loanne Le Gac, e-business product coordinator at L’Occitane en Provence. “Our e-commerce team is committed to ensuring that that’s the case, and on a worldwide scale. Qubit allows us to deliver a personalization program on multiple domains to ensure a consistent level of quality and service across channel.”

L’Occitane en Provence’s team has specifically focused on “social proof,” the spokesman explained, which highlights to consumers how other shoppers are behaving. This has resulted in a near three percent lift in revenue per visit and more than 3.5 percent boost in revenue per customer in the U.K.

To reel in consumers who may be perusing the beauty company’s mobile site, L’Occitane en Provence deployed Qubit Aura, which uses AI to suggest specific items depending on an individual consumer’s behavior in their social newsfeed, the spokesman explained.

More from WWD:

Generation Z Still Shops In-store, Expects Efficiency

Beauty Consumers Want to Be Left Alone

To Draw Consumers to Malls, Try Valet Parking