Natural beauty and cosmetics company L’Occitane en Provence is one of the latest businesses aiming to bolster its e-commerce revenue by deploying artificial intelligence software. The beauty company tapped Qubit, a personalization software company, for its data collection and customization tools to boost revenue per visit and mobile conversions. L’Occitane en Provence’s U.K. e-commerce team has increased mobile conversions by 159 percent by using Qubit Aura software.
“The ultimate goal of our collaboration is to ensure that all L’Occitane customers, regardless of channel, have fulfilling and meaningful experiences with the brand. By adopting technology that allows them to prioritize the shopping experiences they deliver to online and mobile shoppers, L’Occitane can continue to provide the highly personal service their customers have come to expect,” said Graham Cooke, chief executive officer and cofounder of Qubit.
For their newest project, @agjeans partnered with individuals who are more than what they appear to be on the surface, from models who play in bands to freelance writers and artists who are influential in their communities. Read the first edition of The #MoreThan Project on www.agjeans.com.
Earlier this month at the #WWDStyleDimension, @origins previewed its latest face mask— Hello Calm with relaxing and hydrating Cannabis Sativa Seed Oil. It’s now available in Origins stores & online, and on @sephora.com. Perfect for some post fashion week R&R. #DiscoverOrigins
Since winning her first Emmy last year for lead actress in “The Handmaid’s Tale,” Elisabeth Moss has certainly kept herself busy! She has produced two films and starred in three more. Read our full interview with her at the link in our bio. #wwdeye
Photographed by Katie Jones/WWD