Natural beauty and cosmetics company L’Occitane en Provence is one of the latest businesses aiming to bolster its e-commerce revenue by deploying artificial intelligence software. The beauty company tapped Qubit, a personalization software company, for its data collection and customization tools to boost revenue per visit and mobile conversions. L’Occitane en Provence’s U.K. e-commerce team has increased mobile conversions by 159 percent by using Qubit Aura software.
“The ultimate goal of our collaboration is to ensure that all L’Occitane customers, regardless of channel, have fulfilling and meaningful experiences with the brand. By adopting technology that allows them to prioritize the shopping experiences they deliver to online and mobile shoppers, L’Occitane can continue to provide the highly personal service their customers have come to expect,” said Graham Cooke, chief executive officer and cofounder of Qubit.
The first retrospective of Dior in the U.S. has landed at the Denver Art Museum — and though the exhibition is a continuation of the 70th-anniversary display that bowed in Paris in 2017, “Christian Dior, Couturier du Rêve,” the DAM show offers an entirely new look at the legacy of the house, and its relationship to the world, writes @leighen .
📸: @jamesfloriophotography #wwdeye
Norwegian musician Anna of the North (a.k.a. Anna Lotterud ) has had a rapid rise in the U.S., thanks to her song “Lovers” which was included in this summer’s Netflix hit “To All The Boys I’ve Loved Before.” Next up, a show at Terminal 5. “I’ve never actually done promo or anything in the U.S. before so it’ll be interesting to see,” she tells @leighen . “Because of the Internet I’ve always had American listeners but never been here [playing music].” 📸: @jilliansollazzo #wwdeye