Lasting change means a commitment that goes beyond labels. In its 2025 sustainability goals, Avery Dennison, a global materials science and manufacturing company is collaborating, innovating and transforming industries. For two years running, Avery Dennison was named to Barron’s 100 Most Sustainable Companies List for 2018 and 2019.
Avery Dennison’s 2025 sustainability goals “address plastic recyclability and industry waste” with increased urgency, as Georges Gravanis, president, label and graphic materials at Avery Dennison revealed in a statement. (Gravanis, however, does not work within the apparel vertical). As it relates to the fashion industry, Avery Dennison reveals a complete portfolio of products which solve sustainability challenges. Innovations include sustainable packaging, blockchain and RFID solutions to fuel transparency in the supply chain and labeling solutions that utilize recycled yarn.
Its intelligent labels, which utilize RFID technology and IoT software, aim to connect apparel items across the value chain. RFID technology offers apparel retailers and manufacturers increased efficiency and visibility in their supply chain, reducing waste and cutting costs further. In store, that RFID-buffered experience means connected products, frictionless commerce and greater inventory accuracy.
When given the choice, environmentally aware customers will often gravitate toward minimal, recyclable packaging, which is why Avery Dennison packaging engineers work hand and in hand with its sustainability team to re-engineer designs, optimizing flat packing, increasing recyclability and reducing waste with design aesthetics top of mind. All the papers used from its internal factories feature 100 percent-certified recycled paper.
Avery Dennison even goes a step further to endear its collaborations with sustainable solutions catered to each industry, recently collaborating with footwear brands and Foot Soldiers, a U.K.-based design consultancy.
A partnership five years and counting: “Christopher Raeburn is the stand-out, sustainability-focused partner for us,” the company stated to WWD. The designer, known for being a sustainability pioneer “has been championing sustainability and the use of recycled fabrics long before the issue made its way to the mainstream,” as previously reported in WWD. The most recent project was the Raeburn rebrand for the spring 2019 collection, providing many Avery Dennison brand developments from core branding to embellishments, such as the NASA photographic heat transfers.
Avery Dennison also enacted a partnership in which Plastic Bank, a for-profit company that tokenizes plastic recycling with blockchain, is allocated a significant portion of license fees from Avery Dennison’s 2017-awarded patent relating to recycled yarn materials. The portion facilitates the set-up of recycling centers in some of the most impoverished areas of the world, stopping 5 million plastic bottles from entering the ocean. In an upcoming collaboration with Fashion Revolution, a global year-long movement to advocate for sustainability in the fashion industry, Avery Dennison is providing the recycled yarn patch and paper cards for its new ‘I Care, I Repair’ campaign. A sample of 100 pieces will be given away on April 27 at Central Saint Martins in London, with the remaining lot “seeded out to various design studios that are part of the ‘open studio’ initiative.”