PARIS — L’Oréal and Alibaba Friday said they are offering an artificial intelligence-powered acne analysis application through selfies on the Chinese tech giant’s Tmall and Taobao platforms, extending the reach of similar services launched last year.
Announced at the VivaTech conference in Paris, the new technology is called Effaclar Spotscan. It uses Alibaba’s AI technology and will be available to Chinese consumers under the beauty giant’s label La Roche-Posay starting in June.
“There is an increasing demand for accessible, accurate and professional advice on acne,” L’Oréal said in a statement, noting it estimates 80 percent of young people suffer from acne while there is a proportion of approximately one dermatologist available for 60,000 people in the country.
Millions of Tmall and Taobao consumers suffer from acne, added Yeming Wang, general manager of Alibaba Cloud for the Europe, Middle East and Asia region.
“Through AI technology, they can now gain a better understanding of the state of their skin and choose the skin-care solutions that are right for them in an effective and convenient manner,” said Wang.
The move comes three months after L’Oréal announced the rollout of its “SkinConsult” system worldwide, through Vichy web sites, presented under the L’Oréal Paris and Vichy labels on Tmall in China late last year.
For the so-called “SkinConsult” system, the beauty company used technology from ModiFace, a Canadian company it bought last year that devised an AI-powered algorithm to simulate makeup on 3-D images of people’s faces, combining this with the group’s skin-aging research that includes 6,000 clinical images.